Marketing Lead - Global B2B Campaigns & Brand Growth

Join Scale Up Philippines as our Marketing Lead and spearhead high-impact B2B campaigns that drive global pipeline growth, elevate brand authority, and accelerate international expansion. Based in the vibrant hub of Canggu, Bali, you'll work alongside a dynamic team to create and execute marketing strategies that resonate with international audiences. This is your chance to shape the future of our brand and make a significant impact on our global growth trajectory.

As the Marketing Lead, you'll be responsible for developing and managing end-to-end marketing campaigns that attract and convert high-quality leads. You'll leverage your expertise in digital marketing, content creation, and campaign management to ensure our brand stands out in the competitive global marketplace. With a focus on continuous improvement and innovation, you'll play a pivotal role in scaling our international presence and achieving our ambitious growth targets.

In this role, you'll have the opportunity to work with cutting-edge tools and technologies, including Google Ads, Meta Ads Manager, and HubSpot. You'll collaborate with cross-functional teams to align marketing efforts with business objectives, and you'll have the autonomy to drive your own initiatives while contributing to the overall success of the company.

📋 Tanggung Jawab Pekerjaan

• Develop and execute high-impact B2B marketing campaigns that drive global pipeline growth and brand authority.
• Manage end-to-end campaign lifecycle, from strategy and planning to execution and optimization.
• Leverage digital marketing channels, including SEO, SEM, social media, and email marketing, to reach and engage international audiences.
• Create and curate compelling content, including blog posts, whitepapers, and case studies, to showcase our brand's expertise and thought leadership.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with business objectives.
• Stay up-to-date with industry trends, best practices, and emerging technologies to inform our marketing strategy.
• Drive continuous improvement and innovation in our marketing efforts to ensure we remain competitive and relevant in the global marketplace.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in B2B marketing, with a proven track record of developing and executing successful campaigns.
• Proven expertise in digital marketing, including SEO, SEM, social media, and email marketing.
• Experience with marketing automation tools, such as HubSpot, Marketo, or Eloqua.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proactive and results-oriented mindset, with a passion for driving growth and achieving business objectives.
• Fluency in English, both written and spoken, is required. Knowledge of other languages is a plus.

🛠️ Keahlian

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